Real Estate Investing in Uncertain Times: 10 Steps to Turn Change Into Opportunity

By Robert Landry, Real Estate Broker (Residential & Commercial)

Robert Landry, Real Estate Broker (Residential and Commercial)

Even in times of economic uncertainty, real estate remains a strong path for those who are prepared. Every shift in the market brings new opportunities — if you have the right guidance.

Now, in 2025, or whenever in history, investing in real estate is not about timing the perfect market; it’s about making the right moves, step by step, with the right support.

Recently, I was discussing with experienced real estate investors. One recalled that 20 years ago, with minimal down payment, you could easily - almost on every deal - go away without the need to take out a dime from your pockets.

Nevertheless, my friends concluded that, even though the game has changed, it remains possible to create a strong patrimony, generate passive income (we discussed a long way about how passive was meant here), and protect our investment against inflation.

Here are 10 key points to consider before getting started, along with the benefits of working with a real estate broker and perhaps other professionals.

1. Define Your Goals

Before purchasing any property, be clear about what you want to achieve: passive income, long-term appreciation, portfolio diversification? Your goals will shape every decision you make. Are you looking for short-term profit or income ? Have you discussed the project with reliable friends and potential partners ? Different paths deserve the time and thoughts in the process, and you may discover some paths and options which can open up new horizons while you were thinking the project unfeasible or unrealistic - or simply too risky. Suddenly things become thinkable.

It is worth mentioning you should also compare other types of investments and ask yourself the relevant questions: about short term yield, liquidity of the investment, and many other factors.

2. Assess Your Financial Situation

A strong financial foundation is crucial. Review your borrowing capacity, available down payment, and risk tolerance. It’s wise to meet with a financial advisor or your bank to establish a clear budget.

3. Research the Market

Every real estate (geographic) market is different. Vacancy rates, price trends, and local economic conditions all impact the profitability of your investment. A real estate broker can provide you with up-to-date data and valuable insights into market realities. While many experimented and successful investors can go on their own for a deal, some of them also team up with a real estate broker. While some ''out-of-market'' opportunities may exist, working with a broker will allow you to access market intelligence and data that will allow you to understand the realities and make the appropriate decisions.

4. Choose the Right Property Type

Condo, duplex, single-family home, commercial building — each property type has its own pros and cons. Your choice should align with your investment goals and risk profile. Aside of the property type, what are you aiming to accomplish? Do you have the time or some special skills to invest - depending on the age of the property or management needs?

5. Calculate Potential Returns

Don’t be swayed by appearances alone. Analyze the property’s potential return: rental income, operating expenses, maintenance costs, property taxes, insurance. Make sure the investment is financially viable in the long run. Also depending on the ownership time and scope (short or long).

6. Plan Your Financing

Financing terms can vary depending on the type of property and your personal profile. Compare mortgage options and explore any available grants or support programs for investors.

7. Surround Yourself with the Right Professionals

Partnering with a real estate broker is a major advantage, especially for new investors. A good broker can:

• Help you find hidden opportunities not visible to the public

• Provide objective property evaluations

• Negotiate better terms on your behalf

• Explain legal and regulatory requirements

• Help you avoid costly mistakes

Your real estate broker (with commercial licence if required), perhaps as weel as mortgage broker, become trusted advisors who saves you time and helps you move confidently through the investment process.

8. Understand the Laws and Regulations

Rental properties are governed by specific laws, such as those enforced by the Residential Tenancy Board (for example, in Quebec, the TAL). A real estate broker can guide you through your rights and obligations as a landlord.

9. Plan for Property Management

Will you manage the tenants and maintenance yourself, or hire a property management company? Effective management is key to maintaining profitability over time.

10. Be Patient and Strategic

Real estate investing is a long-term game. Expect the unexpected, plan ahead, and stay disciplined. Success comes with consistency, resilience, and the ability to adapt to market changes.

In conclusion, starting in real estate investing requires preparation — and good guidance. Yes, even in uncertainty times as we are going through in 2025, the proper team (outsiders and perhaps partners), it is possible to build a solid stepping stone. With the right partners by your side, your real estate journey will not only be smoother but also much more rewarding.

NOTE: we organize regularly webinars on the topic with other partners. Please contact us for more information.

You are welcome to share your thoughts and experience here below.